Beauty Industry

Consumer Magazine Calls for Entries

Enter your new product in the Better Homes and Gardens awards.

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By: Jamie Matusow

Editor-in-Chief

The Better Homes and Gardens Best New Product Awards (BNPA) has announced a call for entries for its 2014 competition. Consumers will vote to choose winners in these categories: Beauty, Food & Beverage, Health & Personal Care and Household.

Eligible products for the 2014 competition must have launched nationally between January 1, 2012 and June 30, 2013. The final deadline to enter products is August 16, 2013, and there is a nominal registration fee. To register a product and for more information, please visit www.bestnewproductawards.biz/usa.

Winning brands are offered the opportunity to leverage the BNPA logo, which is shown, enjoy broadband advertorial and editorial exposure supported by Better Homes and Gardens, and receive invaluable product and consumer research.

“We believe the rigor of the Best New Product Awards research, coupled with the Better Homes and Gardens endorsement, is resonating with women across the country,” said Jay Sethi, marketing, Covergirl.

Including Covergirl, there were 62 winners in the 2013 program, which were chosen by more than 77,500 consumers who participated in the American Shopper Study — an extensive nationwide survey conducted by independent marketing research firm BrandSpark International, in partnership with the magazine.

“With thousands of new products introduced each year, it can be challenging for shoppers to choose the best options,” said Robert Levy, president/CEO, BrandSpark International and Founder of the BNPA. “This was a key factor in our decision to expand the Best New Product Awards to survey more than a quarter million consumers globally. The program helps shoppers buy better, knowing the winning products are voted by consumers and endorsed by one of the most trusted brands in America, Better Homes and Gardens.”

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